2020年嘉兴市城市标识系统设计国际竞赛

一个城市要有自己特色，自己的文化，自己的特点，自己的品牌......这些综合体现是要通过个性化的logo体现出来，这就是我们说的城市标志。

——著名设计师王孟友先生

A city must have its own characteristics, its own culture, its own features, its own brands ... These comprehensive manifestations are to be reflected through a personalized logo. This is what we call a city logo.

——Wang Mengyou，a famous designer

—— 竞赛命题/ Proposition ——

在当今城市发展趋势中，大都市越来越多的成为了国际商务、金融、文化的交流中心。但每个城市都有它独特的历史文化、地理风貌、区域特征，那么如何展现城市独有的特征并成为世界认识这座城市的窗口，就显得尤为重要。且一个好的城市形象标识不仅可以直观地凸显城市文化特色，运用图形等表现方式打破沟通壁垒，提升城市知名度，同时能够体现城市的精神内涵，增强人们对这座城市的归属感。@创意侠网

In today's urban developement trends, an increasing number of metropolises have become international exchange centers for business, finance, and culture. But each city has its unique history, culture, geography, and regional characteristics, so how to show the unique characteristics of the city and make it become a window for the world to know the city, which is particularly significant. In addition, a proper city logo not only can intuitively highlight the city's cultural characteristics, break the barriers of communication, improve the city's popularity, but also can reflect the city's spiritual connotation and enhance people's sense of belonging to the city.

嘉兴地处浙江省东北部，东接上海，北邻苏州，西连杭州，南濒杭州湾，陆域面积4223平方公里，海域面积1523平方公里，户籍人口360.4万，常住人口472.6万，下辖南湖、秀洲2个区，平湖、海宁、桐乡3个县级市和嘉善、海盐2个县。嘉兴地势平坦、发展平衡、民风平和，已有7000多年的文明史、2500多年的文字记载史、1700多年的建城史，是中国革命红船起航、国家核电事业起步、钱江大潮起涌的地方。

Jiaxing city is located in the northeast of Zhejiang province, bordering Shanghai on the east, Suzhou on the north, Huzhou on the west, and Hangzhou on the south, with a total land area of 4,223 square kilometers and a total maritime area of 1,523 square kilometers. It has a registered population of 3.604 million and a permanent population of 4.726 million. Under its jurisdiction are two districts Nanhu and Xiuzhou, three county-level cities Pinghu, Haining and Tongxiang, and two counties Jiashan and Haiyan. Jiaxing city enjoys a flat terrain, balanced development and harmonious folk customs. Boasting a civilization history of more than 7,000 years, a written history of more than 2,500 years, and a city history of more than 1,700 years, it is the place where the "red boat" of Chinese revolution set sail, the national nuclear power industry started, and the Qianjiang tide surged.

嘉兴是中国革命红船的起航地。1921年7月，中国共产党第一次代表大会在上海召开，后因遭受法租界巡捕房的袭扰而被迫中断，转移到嘉兴南湖的一艘画舫上举行。在这艘画舫上，“一大”审议通过党的第一个纲领和第一个决议，选举产生党的领导机构——中央局，庄严宣告中国共产党的诞生，中国革命的航船从此扬帆起航。“红船”见证了中国历史上开天辟地的大事变，成为中国革命源头的象征。

Jiaxing is where the Chinese revolutionary red boat set sail. In July 1921, the first congress of the Communist Party of China was held in Shanghai. After being interrupted by the harassment of Shanghai's French Concession, it was forced to be suspended and transferred to a painted boat in South Lake, Jiaxing. On this boat, the Party's first program and resolution was deliberated and adopted, and the central bureau, the party's leading body, was elected out. Since then, the communist party of China (CPC) was born. The red boat witnessed the great event in Chinese history and became the symbol of the start point of Chinese revolution.

嘉兴是马家浜文化的发祥地。境内马家浜文化遗址距今已有7000多年，是长江下游、太湖流域新石器时代早期文化的代表。春秋战国时期嘉兴为吴越争战之地，有吴根越角之称，秦时置县称由拳，三国吴时更名嘉兴。在《中国大百科全书》记载的1800名全国名人中，嘉兴占了80余人；清代浙江共出进士2800多人，嘉兴就有695人；近现代涌现出王国维、徐志摩、茅盾、丰子恺、陈省身、金庸等名师大家，嘉兴的“两院”院士达到51名。

Jiaxing is the cradle of Majiabang Culture. The Majiabang Cultural Site in the city has been more than 7000 years ago, which is a representative of the early Neolithic culture in the lower reaches of the Yangtze River and the Taihu Basin. During the Spring and Autumn Period and the Warring States Period, Jiaxing was the place where the state of Wu fought with the state of Yue. It was named as Youquan in Qin Dynasty, and then renamed as Jiaxing during the Three Kingdom Period. Among the 1,800 national-level celebrities recorded in the "Encyclopedia of China", Jiaxing accounted for more than 80 people; Zhejiang Province had a total of more than 2,800 scholars in the Qing Dynasty, and Jiaxing had 695 people. In modern times, Wang Guowei, Xu Zhimo, Shen Dehong, FONG TSE KA, Shiing Shen Chern, Louis Cha and other great masters emerged and Jiaxing had 51 academicians.

嘉兴是接轨上海融入长三角的前沿阵地。嘉兴遵照“发挥区位优势、主动接轨上海、积极参与长三角地区合作与交流”的重要指示，牢记当好接轨上海“桥头堡”的重要使命，积极抢抓地处“一带一路”“长江经济带”“长三角区域一体化发展”三大国家战略交汇点、获批浙江省全面接轨上海示范区、全省推进“四大”建设等的重大发展机遇，不断提升在基础设施、科技创新、产业平台、公共服务、生态建设等方面的对接水平。

Jiaxing is at the forefront of the integration into Shanghai and the Yangtze River Delta. It follows the important instructions of "giving full play to geographical advantages, actively connecting with Shanghai, and actively participating in cooperation and exchanges in the Yangtze River Delta". It always remembers its mission to be a "bridgehead" of Shanghai, and seizes significant opportunities, including geographical advantage of being at the intersection of the three major national strategies of "Belt and Road", "Yangtze River Economic Belt" and "Yangtze River Delta regional integration development", having been approved to fully integrate with the Shanghai demonstration zone, and promotion of four major developments with the strength of the whole province. In addition, the province continuously improves infrastructure, technology innovation, industry platform, public service, ecological construction.

嘉兴是推进城乡一体化的先行之地。嘉兴市积极实行创新实施统筹城乡综合配套改革，扎实开展国家“多规合一”和新型城镇化试点，突出精致规划、精致建设、精致管理，积极稳妥推进农村土地综合整治，加快城乡公共服务均等化、城乡居民收入均衡化、城乡要素配置合理化、城乡产业发展融合化。

Jiaxing is one of the first places to promote urban-rural integration. It has actively implemented the overall urban and rural comprehensive reform in an innovative way, and firmly carried out the multiple planning integration policy and New Urbanization programs. The Province has attached importance to delicate planning, fine construction and systematical management, and actively yet prudently promote the comprehensive improvement of rural land. At the same time, it is committed to speeding up the equalization of public services between urban and rural areas and the process of balancing of incomes between urban and rural residents.

为进一步塑造嘉兴城市品牌，提升并传播嘉兴 “红船魂、国际范、运河情、江南韵”的嘉兴城市风貌特色，传承嘉兴城市文化，增强人民凝聚力和归属感。嘉兴市人民政府与国际竞赛品牌嫩鸟计划携手，共同发起2020年嘉兴市城市标识系统设计国际竞赛，竞赛以嘉兴市城市标识系统为目标，面向全球公开征集，并将国际目光聚焦嘉兴，助力嘉兴打造国际化品质江南水乡文化名城。

In order to further shape the Jiaxing city brand, enhance and spread the Jiaxing’ city characteristics of Jiaxing's "Red Boat" spirit, internationalization, canal complex and Jiangnan charms, inherit the Jiaxing urban culture, and enhance people's cohesion and sense of belonging, the Jiaxing Municipal People's Government and Young Bird Plan, an international competition brand, jointly launch the Jiaxing City Logo System Design Competition 2020. The competition is calling for entries for Jiaxing city logo system, aiming at attracting global attention to help Jiaxing become an international cultural city of Jiangnan Water Village.

—— 评委阵容/Jury Panel ——

4位跨界评委星光熠熠，齐聚2020年嘉兴市城市标识系统设计国际竞赛：

There are four starring juries in Jiaxing City Logo System Design Competition 2020：

—— 设计要求/Design Challenges ——

2020年嘉兴市城市标识系统设计国际竞赛具体内容如下：

1. 嘉兴市城市形象Logo（中、英组合，横竖版本）

2. 嘉兴市城市形象Logo的VI应用系统（包括：办公用品、服饰、徽章、雨伞等衍生及广告牌、橱窗展示等场景运用）

Jiaxing city logo system design competition 2020 requires as follows:

1. The drawings of Jiaxing city logo (bilingual version in both horizontal and vertical ways)

2. The VI application system of Jiaxing city logo (including applications of office supplies, clothing, badges, umbrellas and other derivatives, advertising boards, and window display)

—— 考核标准/Evaluation Criteria ——

1. 作品需彰显嘉兴城市精神，体现嘉兴城市形象；

2.充分传达嘉兴城市历史底蕴、文化精髓，能够体现“红船魂、国际范、运河情、江南韵”的嘉兴城市风貌特色；

3. 富有艺术性，具创新性、国际范，易于传播及延展；

4. 差异性强，辨识度高，有较强的视觉冲击力和感染力。

1. The work must reflect the Jiaxing city's spirit and the image;

2. The work shall fully convey the historical and cultural essence of Jiaxing city and reflect the city's characteristics of "Red Boat" spirit, internationalization, canal complex and Jiangnan charms;

3. The work shall be artistic, innovative and in international style, and it shall be easy to spread and extend;

4. The work shall be highly distinctive and highly recognizable, with strong visual appeal.

—— 作品提交/Submission Materials ——

1.方案需完整呈现于2张A2纵向图纸上，要求图纸清晰，标注可读（页面边距10毫米），包含：

-简短说明文字：不超过300字（标注除外）；

-报名编号：位于图纸右上角。编号要求字体：Arial 字号：20；

-图纸需包含城市Logo、及Logo的VI视觉识别系统应用（JPEG格式，分辨率不低于72dpi，附注主色标、辅助色标，颜色模式为CMYK）。

2. 所有图纸排布不可超过2张A2图纸。提交格式统一为JPG，每张图纸大小不超过10MB。

3. 参赛方案需自行命名；作品图纸请按照“报名号-方案名称-01/02”格式命名文件。

4. 作品提交语言：中或英。

5.所有图纸和文字说明中，请勿透露个人信息，包括姓名，学校等。

6. 所有图纸和文字说明在线提交时，请勿打包压缩，以免压缩失败或链接失效。

7. 作品需上传封面，封面为单张作品渲染图，大小为1024×768，72dpi，2MB以内。

（请严格按照以上规范提交作品，对于不符合规范的作品，将被取消入围资格。）

1. A scheme shall be presented in two A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:

-Descriptive text within 300 words (except notes);

-Registration No. shall be put in the upper right corner of the sheets, in Arial 20pt font;

-The drawings should include the city logo and the VI visual recognition system application of the logo (in JPEG format, with a resolution no less than 72dpi, and notes of main color and auxiliary color codes in CMYK).

2. A maximum of three A2 sheets in JPG format (no larger than 10MB for each) can be submitted;

3. A scheme title shall be named; the scheme shall be saved in the "registration No. – scheme title – sheet No.1/No.2" format;

4. A scheme shall be submitted in English or Chinese;

5. A scheme must not include ANY PERSONAL INFORMATION (Name, Organization,School, etc.) that may give away your identity;

6. Please do not compress your files；

7. The cover must be submitted online which should be a rendering of your design work; it must be uploaded in the size of 1024×768 pixels, 72 dpi, less than 2MB.

(Please confirm to the above Entry Requirements; any entry that fails to follow these items may be disqualified.)

—— 参赛者要求/Eligibility ——

1.任何设计，艺术相关学科背景的从业人员，学生，爱好者均可参加，不限国籍和年龄;

2.组队参赛，每组不超过2人，每组仅限一份作品。

3.团队所有成员均需在官网注册，常见问题请关注官网问答。

1. This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;

2. Each group (two members at most) shall submit only one entry;

3. Each participant has to register on our website; for any question, please visit our website.

—— 时间表/Timeline ——

1月07日   竞赛发布

3月06日   作品提交截止

3月12日   公布入围

3月18日   公布30强&开启大众投票

3月25日   大众投票截止

4月02日   3强及冠军公布

☞ 2020.01.07         Call forentries

☞ 2020.03.06         Submission deadline

☞ 2020.03.12         Release of shortlisted winners

☞ 2020.03.18         Release of Top 30 & Public voting open

☞ 2020.03.25          Public voting close

☞ 2020.04.02         Release of Top 3 and the Champion

作品截止提交时间：2020年03月06日23:59（GMT+8）

Deadline for submission: March 6th , 2020 23:59 (GMT + 8)

所有内容最终以官网为准

All contents are subject to designverse official website

—— 奖项设置/Awards ——

★ 冠军奖金（1名）：人民币80,000元（税前）；获奖证书

★ 三强奖金（2名）：人民币20,000元（税前）；获奖证书

★ 三十强（27名）：30强获奖证书。

★ 入围（数名）：入围证书。

★ First Prize

1 winner; 80,000 RMB (pre-tax); Certificate of Honor

★ Second Prize

2 winners; 20,000 RMB each (pre-tax); Certificate of Honor

★ Top 30

27 winners; Certificate of Top 30 Honor

★ Shortlists

Certificate of Shortlist Honor

—— 报名方式/Registration ——

1.登录官网www.designverse.com.cn即可报名。

2.欢迎关注微信公众号：designverse;官方微博：@YoungBirdPlan获得竞赛最新资讯。

3.如有任何疑问，可以添加个人微信号：youngbirdplan 或进入官方网站进行咨询。

①Please register by logging into our website: www.designverse.com.cn

②For the latest information about this competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @designverse设计宇宙;

③You can directly contact the competition team by adding YoungBirdPlan as one of your Wechat friends. We remain at your service here for any further questions you may have.

—— 主办方/Organizers ——

嘉兴市人民政府

Jiaxing Municipal People's Government

Young Bird Plan

由创始人葉春曦女士发起成立于2013年，是一家面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA，并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计等各大设计领域内获得了高度关注。

不断对接政界、商界、学界的多角度需求，积极缝合设计师、制造商、开发商、城市运营商、使用者之间的断层，致力于设计和创新，让世界各地的创意人才参与到创造过程中，有机会参与和推动大量关注于城市空间与生活美学的竞赛设计项目与产品的完美实现，为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。

Young Bird Plan

Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecture design, landscaping design, interior design, product design, logo design and fashion design.

On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, we make every effort to create opportunities for young designers.

—— 版权申明/Copyright ——

依照国家有关法律法规，凡主动参与本次征集活动的所有参赛者，均视为已经对所提交的作品版权归属作如下不可撤销声明：

1．原创声明

参与作品必须是参赛者个人原创作品，不能侵犯任何第三方个人和单位的任何专利权、著作权、商标权及其他合法知识产权。一旦查实非原创作品，主办单位有权立即取消其参与、入围与资助资格，收回资助资金物资及保留追究法律责任的权利，如主办单位因此被起诉或产生其他损失的，主办单位有权要求该参赛者进行全额赔偿，主办单位已先行赔付的，有权向参赛者追偿所有直接损失及间接损失(包括且不限于律师费、诉讼费、保全费、鉴定费、公证费等)。

2．同意声明

本次采用线上评选的方式，参赛者上传作品即表示同意授权主办单位为举办大赛目的向所有人署名或隐名的形式展示作品，同意大赛确定的评选方式。参赛者提交作品之前，已仔细阅读所有条款，充分理解并表示同意，本次大赛的评委会拥有对所有获奖作品的评选结果有最终裁定权。

In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

1. Statement of Originality

All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.

2. Statement of Consent

By submitting an entry, each entrant agrees to publicly display the works, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.

The detailed Official Rules of this competition will be published on the designverse website soon. Please read them carefully.

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